My Story

I am Elena, a Transformational Success Coach. My vision is simple: to be there for my clients, partnering with them to uncover clarity, overcome challenges, and achieve their goals. I have successfully worked with senior level professionals and executives to produce tanglible and long-lasting results.

My path to coaching has been anything but ordinary.

I’ve lived in different countries and integrated into new cultures, studying linguistics and finance along the way and earning a degree from Columbia University in New York. I’ve built three successful careers, all while being a mother and a business owner. I’ve also faced the personal challenge of living with only 68% of my lung capacity. Instead of seeing it as a setback, I embraced it as a lesson: every breath, every opportunity, and every new beginning matters. It made me stronger.

As your coach, I bring that same resilience and perspective to our work together. I help you think in new ways, create fresh beginnings, and realize your goals—both personally and professionally.

I had a successful career in finance, working for major U.S. and Swiss banks. I managed a  billion-dollar bond portfolio and served on an investment committee. I was passionate about maximizing returns for investors and worked around the clock—but I eventually chose to reset.

During a power break to focus on my family, I took a fresh look at what truly mattered to me. In search of answers, I trained as a coach in London, learning and practicing alongside other passionate professionals. The training not only helped me answer my own questions, it gave me tools to support personal growth and transformation. I became a convert.

Recognizing the power of coaching, I earned my EMCC coaching qualification and launched my own practice.

New York | London | Budapest